Some of the comments on my “Don’t Be a Sucker 101” post accused me of assuming that most people buy bottled water because they wish to avoid the fluoride that is added to tap water. I’m sorry if I was unclear, but I was not making that assumption. I don’t give regular bottled water drinkers THAT much credit.
Here’s the problem.
1) TAP WATER IS FINE IN MOST CASES. Tap water is regularly tested and local municipalties have to abide by super stringent water quality standards. Lots of research has gone into establishing these standards and confirming that the levels of compounds in the water are safe for human consumption.
According to a 4-year National Resource Defense Council report, bottled water companies frequently are not held to the same standards. For example, bottled water companies are not required to test for waterborne parasites like giardia (a parasite that looks like an old man and will give you a nasty case of diarrhea) while local water municipalaties are required to do so.
In fact, the same NRDC report that I mentioned above identified contamination (bacteria, arsenic and synthetic organic chemicals) in nearly 1/3 of the bottled waters that they tested. I tried to read the rebuttal argument to the NRDC report from Bottled Water Web (the “definitive bottled water site”), but only paying members are allowed to view the document.
2) LOTS OF BOTTLED WATER CAME FROM THE TAP TO BEGIN WITH. Between 25-40% of the bottled water found on shelves didn’t come from pristine mountain springs, but from the local water utility near bottled water production plants. On the plus side, this at least means that the water has met FDA standards…
If you’ve examined the research and have decided that you personally believe the levels of certain compounds should be even lower than recommended, then fine. Go find a bottled water company that filters more of this compound out than local municipalities do. I am going to go out on a limb here and say that probably no more than 10% (I think this is a conservative estimate) of bottled water consumers have looked at the research and made an educated decision about buying their water.
3) BOTTLED WATER IS RIDICULOUSLY EXPENSIVE. I’m not convinced that tap water which is already totally safe for human consumption is worth a huge mark-up after being run through a few more filters. During my days in the food service industry (thank god those are over!) I remember selling bottled water to customers for $2.16. I would always offer to give them a glass of tap water, but many preferred the bottled water instead. I found this particularly amusing as we were selling Dasani, which I’ve already noted is simply refiltered tap water anyway. Anyway, if you consider that they could have gotten tap water for free then they’re essentially paying infinitely more for bottled water.
4) PACKAGING AND PROCESSING CAN INTRODUCE CONTAMINANTS. In the past, processing and packaging the tap water introduced bacteria, resulting in water that was less safe to consume than when it first left the faucet (references here and here). The last study that I read on this topic was published in 1998, so I’ll concede that the industry may have cleaned up its act by now. That doesn’t change the fact that the water has encountered a whole lot more surfaces and has had a lot more time to sit and culture bacteria than would water that came directly from the tap.
5) WASTE. This one is pretty obvious, so I won’t harp on it for long. You can probably imagine how much plastic is wasted in packaging bottled water, but lots of water is wasted as well. For example, producing 1 liter of bottled water requires the usage of 3 liters of water in the production process. Here are some other fun facts.
To be fair, there are certainly some cases where it may be smart to drink bottled water. For example, if you have a kidney condition and need to avoid fluoride, then researching which bottled water companies remove fluoride and then purchasing water from that company may be a good idea.
If you’re ever in an area where you know the tap water is contaminated or are outside of the US in countries where the tap water isn’t well regulated, then again it might be a good idea to drink bottled water.
To reiterate, if you live in a town in which the EPA’s yearly water quality report has informed you that you have high, unsafe contaminant levels in your drinking water, then I’m NOT talking about you. But you’re in the minority, so I’m talking about nearly everyone else.
There certainly are times when spending a lot of money on bottled water makes sense, but the majority of bottled water sales are purchased outside of these circumstances. Part of the taxes I pay go to ensuring the quality of the tap water I consume. As I live in a city that boasts no water quality problems, I stay away from bottled water as much as possible.